According to statistics from bankmycell.com, as of March 2022, worldwide there are 6.648 billion people using smart mobile phones (smartphones) and up to 7.26 billion people are using devices. mobile phones, accounting for 91.54% of the world's population. The above numbers show the tremendous growth of the mobile application industry and that is why today, more and more publishers are turning their attention to the application segment.
After completing application development, the next step that publishers take is to increase revenue from their application. There are many ways to monetize apps such as: paying to be able to download apps, in-app purchases, advertising and more options. With the current application market, because of competition, publishers often aim to develop free applications and choose the method of placing advertising as the main source of income. Publishers often choose one or more ad networks that help connect them with advertisers who want to buy display placements on apps.
Not only bringing profits to publishers, increasing the advertising coverage of brands, but advertising also has a number of other benefits such as:
So what can Google Ad Exchange do to help app publishers maximize ad revenue?
Google Ad Exchange (AdX) is an ad exchange network between publishers, advertisers, and agencies that is primarily focused on providing real-time bidding, private auctions, and preferred deals. This increases competition for inventory and helps publishers improve their bottom line. With AdX, placements are used more effectively, from websites, mobile apps, videos to games.
The strengths of Google AdX:
Becoming a partner of Google not only gives publishers the opportunity to use more quality advertising sources, a variety of ad formats and advertising content, but also has a transparent and clear payment policy. One thing must be recognized is that Google's products are excellent and always hit the minds of users. So why not consider trying to use Google Ad Exchange to build a reputable revenue stream with your app?
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