Audience targeting

This is a feature only available in Google Ad Manager 360. Audience solutions allow advertisers or buyers of your placements to reach the audience they want

In order to build a high-quality website/app, publishers need to care about the advertising content that will be displayed on their page. The main goal is to bring advertising content to the necessary users. It's also a part that advertisers are now asking for. Not only will it make your site more efficient, but it will also help increase your ad revenue.

Gain visibility and grow your ad revenue with programmatic pioneers, Publift

Open Bidding

Open bidding allows publishers to invite other third-party partners to compete for your inventory in a single auction with real-time server-to-machine bidding owner

Mediation for mobile apps

The mediation feature increases mobile app revenue by calling a range of third-party ad networks to full fill an ad request, sorted by expected return.

In Content Ads - Best Practice

300×250px — Medium Rectangle

728×90px — Leaderboard

320×50px — Mobile banner

These 3 sizes are very popular in programmatic due to high demand by advertisers and because they yield higher CPM.