Audience targeting
Audience targeting
This is a feature only available in Google Ad Manager 360. Audience solutions allow advertisers or buyers of your placements to reach the audience they want
In order to build a high-quality website/app, publishers need to care about the advertising content that will be displayed on their page. The main goal is to bring advertising content to the necessary users. It's also a part that advertisers are now asking for. Not only will it make your site more efficient, but it will also help increase your ad revenue.
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In Content Ads - Best Practice
These 3 sizes are very popular in programmatic due to high demand by advertisers and because they yield higher CPM.