Smart Bidding

Google's smart pricing feature is designed to give advertisers increased confidence when bidding on the AdSense network, and on the flip side it can result in higher bids for ads appearing on Google Ads. publisher's website.

Smart bidding is a set of automated bidding strategies that will optimize for conversions or conversion value in each and every auction. This feature can be automatically used on AdSense to get more conversions at the same cost per conversion as Google search.

Gain visibility and grow your ad revenue with programmatic pioneers, Publift

Ad Auction

The ad auction is like a traditional auction, the more advertisers bid to appear on your inventory, the higher the competition for your ad unit, and so does revenue.

Targeting Ad

Automatically serve ads targeted to your content or audience.

In Content Ads - Best Practice

300×250px — Medium Rectangle

728×90px — Leaderboard

320×50px — Mobile banner

These 3 sizes are very popular in programmatic due to high demand by advertisers and because they yield higher CPM.