Open Bidding

Open bidding allows publishers to invite other third-party partners to compete for your inventory in a single auction with real-time server-to-machine bidding owner

Open bidding in GAM provides simpler management, reporting, and billing options. Eligible inventory managed in GAM can take advantage of open bidding without requiring publishers to implement any additional technical functionality. If a publisher is interested in improving ad revenue, then that might be the answer for you.

Gain visibility and grow your ad revenue with programmatic pioneers, Publift

Audience targeting

This is a feature only available in Google Ad Manager 360. Audience solutions allow advertisers or buyers of your placements to reach the audience they want

Mediation for mobile apps

The mediation feature increases mobile app revenue by calling a range of third-party ad networks to full fill an ad request, sorted by expected return.

In Content Ads - Best Practice

300×250px — Medium Rectangle

728×90px — Leaderboard

320×50px — Mobile banner

These 3 sizes are very popular in programmatic due to high demand by advertisers and because they yield higher CPM.