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GAM MA

Inventory management is one of the only authorizations available in Google Ad Manager 360 with the Multiple Customer Management tool.

Open bidding allows publishers to invite other third-party partners to compete for your inventory in a single auction with real-time server-to-machine bidding owner

Audience targeting

This is a feature only available in Google Ad Manager 360. Audience solutions allow advertisers or buyers of your placements to reach the audience they want

Mediation for mobile apps

The mediation feature increases mobile app revenue by calling a range of third-party ad networks to full fill an ad request, sorted by expected return.