As mentioned in the previous section, Private Market Place (PMP) private auction and Real-time Bidding (RTB) real-time auction, are the two remaining ways of purchasing inventory that has not been covered in the Programmatic series of articles. Buying. And right below, we will learn a little about these two forms!
Of course, private auctions also have their own benefits. These can be mentioned as:
Finally, let's learn about the disadvantages of the closed bidding format:
The PMP,PG,PD auction is a one-to-one auction (1 buyer and 1 seller) but specifically with RTB, it allows many people to buy and sell to save advertising. For more information about the auction method to increase revenue from advertising, please leave your information below or send an email to: firstname.lastname@example.org.